“How Often Should I Update My Website?”

The short answer is: constantly.

Creating a consistent maintenance plan and redesigning your website every 2-3 years is enough to ensure your site is functioning properly.

Can you ignore your website for years? Of course, it’s your website, but if you want your website to perform optimally not just for visitors or customers but also for your business, it’s better to stay up to date with updates.

Why is it important to keep the site updated?

Security Reasons

One of the first places a hacker looks to infiltrate your business is security vulnerabilities that arise from a lack of maintenance. Potential security issues include outdated libraries or plugins or existing vulnerabilities. Your passwords and other security practices for websites and web applications should also be maintained.

Create a consistent maintenance plan to keep your libraries and plugins up to date and active. Ensure your team regularly implements security practices and that your web development partner constantly takes care of your website’s security.

Check Website Functionality

When a potential customer visits your website, will they be able to solve the problem they came for, or will they close the tab in frustration? This is the difference between maintaining your website's functionality and letting it fall into "disrepair."

Maintaining website functionality includes not only its speed, transactions, animations, and other visual interactions but also contact forms. If your contact forms suddenly stop working, your revenue can suffer.

Also, Keep Your Website Design Up to Date

Refreshing your website’s design every few years can prevent your business from appearing outdated. We’ve all seen websites that look like they’re from the '90s. That’s probably because those businesses are also stuck in the '90s.

Redesigning your website from time to time can help your business display more accurate information. There’s a chance that your prices, products, or details about your services or other important information may be outdated if you don’t keep them up to date. Customers won’t receive the experience they expect or may even turn to the competition for those services or products. This can become frustrating for them.

Keep Your Website Updated to Maintain Revenue

A properly functioning, secure, and attractive website can bring in more revenue and positively impact your business. By refreshing your website’s design every few years, your website can continue to represent your business's image on the internet.