SEO Strategy That Works in 2024 (No Jargon, Just Results)
You don’t need to be an expert to improve SEO.
You just need a strategy—and the discipline to stick with it.
This guide is built for action. No buzzwords. No guesswork. Just a clear path to better rankings, more traffic, and leads that actually convert.
What Is SEO?
SEO helps people find your site on Google.
You optimise content, structure, and links so search engines know:
- What your site is about
- Who it’s for
- Why it should rank above others
It’s not about chasing clicks. It’s about attracting people already searching for what you offer.
Why SEO Still Matters
Here’s what effective SEO actually delivers:
-
Traffic that compounds
No ad spend. Just ongoing visibility. -
Better leads
Show up when someone’s ready to act. -
Improved user experience
Clear layouts, faster pages, better navigation. -
Long-term trust
Rankings build authority. Authority builds conversions.
SEO Facts That Should Change How You Work
-
75% of users never scroll past page one
If you’re not there, you’re not seen. -
Top 3 spots get most of the clicks
Page one isn’t enough—you need to aim higher. -
Strong SEO = stronger conversions
Quality traffic turns into real business.
5-Step SEO Strategy You Can Start Today
1. Set Clear Goals
Start with outcomes, not tactics:
- Book more calls
- Drive contact form submissions
- Grow organic traffic by 20% in 90 days
Work backwards from each goal.
2. Target the Right Keywords
Use tools like Google Keyword Planner or PageOptic to find:
- Real search terms (not what you would type—what they do)
- High-intent keywords with low competition
Build pages around them.
3. Create Useful, Search-Friendly Content
Write content that:
- Answers real questions
- Solves actual problems
- Uses keywords naturally (not forced)
Every post should earn attention, not just fill space.
4. Build High-Quality Backlinks
Google trusts what others link to.
Get links by:
- Guest posting on trusted blogs
- Collaborating with partners
- Getting listed on relevant UK directories
Avoid low-quality links. They hurt more than help.
5. Track and Improve
Use tools like Google Analytics and PageOptic to:
- Track where traffic comes from
- Monitor rankings and engagement
- Improve underperforming pages
No plan is perfect. Adapt often.
How to Plan SEO Like a Pro
Audit your site
Check for:
- Broken links
- Duplicate content
- Missing meta data
- Slow loading pages
Tools: PageOptic, Screaming Frog, SEMrush.
Prioritise high-impact fixes
Start with:
- Homepage speed
- Mobile responsiveness
- Missing or weak SEO titles
Set measurable goals
Example: “Double blog traffic in 60 days.”
Break it down
Weekly and monthly actions:
- Write one blog per week
- Optimise one page per month
- Build 3 backlinks per quarter
Stay flexible
Google changes fast. So should you.
Quick SEO Wins You Can Apply Today
- Write clear, jargon-free content
- Optimise for mobile—test on your own phone
- Add internal links between related pages
- Use specific, keyword-rich headings
- Check what competitors are doing better
What About Bing or Yahoo?
Ignore them—unless your audience uses them (rare in the UK).
Focus on Google.
It owns over 90% of the UK search market.
Want SEO Done for You?
DIY SEO takes time. If you’re busy running your business, you might not have it.
We help service businesses with:
- Custom web design
- SEO-ready builds
- Pages designed to convert
Want your site to start ranking fast? Let’s talk.
Final Thought: SEO Isn’t Magic
It’s a process. A skill. And like any skill, it improves with practice.
Start with one action this week. Keep going.
The right people are searching. Make sure they find you.
Let me know if you'd like this turned into:
- A landing page
- A lead magnet PDF
- A blog series
Or something else entirely.
About the Author
Devotomy